What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated over $28 million to the ASPCA and through Subaru Loves Pets has helped support the rescue, transport, adoption and well-being of over 230,000 animals across the country. 


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Since 2018, Subaru has partnered with TerraCycle.  Participating Subaru retailers collect hard-to-recycle trash that was headed to local landfills. We collect approximately 2 tons of this hard-to-recycle trash monthly, which will be converted to furnishings and other usable items and donated locally.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Since 2015 Subaru, in partnership with the American Association for the Advancement Science, donated over 277,600 award-winning science books.  In addition, through our partnerships with Staples and Adoptaclassroom.org we supported teachers and students with donations of S400,000 in gift cards and school supplies. 


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

In 2020, Subaru and its retailers made a donation to Feeding America to provide 50 million meals to help feed people in need during the COVID-19 crisis,* making meals available at 199 local food banks across the country.
*$1 helps provide at least 10 meals secured by Feeding America on behalf of local member food banks. 


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Since 2016, Subaru and its retailers have partnered with the Leukemia & Lymphoma Society (LLS) to donate over 167,000 blankets and 21,500 arts & crafts kits and reached nearly 150,000 patients in more than 780 hospitals nationwide. 

 Subaru Love Promise Heart

Love Promise Stories from Serra Subaru Champaign

Subaru and Serra Subaru Champaign believe in making a positive impact on the communities in which we live and work. We uphold that belief through our Love Promise Community Commitment. Every month, we select inspiring stories from customers and partners from around our area who strive to support our collective commitment and feature them here

Free Microchipping Clinic  –  Earl S

Mobile Mutts Rescue Transports ( 501 (c) (3) ), based in Champaign, IL wanted to provide free pet Microchipping in our area, to do that we needed somewhere that had space available. After talking to other animal rescuers in the area, we were told that the Subaru dealer might be able to help us out. Fingers and paws crossed we contacted the dealership. What happened next was truly an act of Love that we never expected. Serra Subaru not only provided volunteers to help us but opened up their entire showroom for us to use and provided free "goodies" for the pets that were microchipped. With the Covid outbreak, we needed space to safely provide microchipping for area pets. With safety protocols in place, we were able to hold two successful free microchipping clinics. In total 94 pets received free microchips and registration thanks to Serra Subaru. We had volunteers from not only Mobile Mutts and Serra Subaru, but from the U of I College of Veterinary Medicine (chipping the pets). A whole community came together to help pet owners during the Covid outbreak and did it in a very safe environment for the community and volunteers. In rescue work, it's always about the animals, doing what is needed for them. It was very clear that Subaru has embraced the idea that "where there is a will, there is a way". We cannot thank Ben, Carleen and all the people at Serra Subaru enough for standing with Mobile Mutts and the entire rescue community for making it possible for animal lovers to now have a way to be reunited with their pets if they are ever lost. Going above and beyond is really an understatement when it comes to the support we received, because it wasn't just for us, it was for the community and the entire world of animal rescue. Subaru has set a high standard in the business industry, not just because of all they did for our organization, but the fact they made it clear they would be there to help us and other organizations when there is a need.